Désirée Denmark was founded by HC Torbol in 1964. Torbol was formerly director at Bing & Grondahl and had also worked at the Norden porcelain factory in Copenhagen. His son Knud worked with him, developing techniques and sales. The factory was located on the island of Zealand, near Ringsted in the village of Benlose. Initially the factory produced mainly stoneware utility items and lamps. Some of the ranges at this time were Selandia, Thule and Diskos. The company also made a range of Mothers Day and Christmas plates in blue and white porcelain. Increased international competition and high production costs resulted in the company's closure in 2000.