Primavera was the design studio of the Parisian department store Printemps. It was established in 1912 by René Guilleré and his wife Charlotte. The lavish displays seen in Printemps and in several other "Grands Magasins" in Paris at the time, were driven by the need to capitalise on the growing public interest in contemporary design. Guilleré was an Arts Administrator and President of the Society of Artists/Decorators. His wife was a furniture designer. He was the perfect choice to develop this new business. He sourced artists from all over France to discover new talent. He commissioned established designers to create a range of objects for the discerning interior, from Furniture and Bronzes to Ceramics and Glass. Lallemant, Adnet, Marcel Guillemard and Colette Gueden were among those who produced work for the studio. Objects were produced at factories such as Saint Radegonde and Longwy.